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~isPartOf:"International journal of business information systems : IJBIS"
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International journal of business information systems : IJBIS
SpringerLink / Bücher
20
Digital advertising : theory and research
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Springer eBook Collection / Business and Economics
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Journal of retailing and consumer services
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Journal of business research : JBR
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International journal of internet marketing and advertising : IJIMA
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Gabler Edition Wissenschaft
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Journal of advertising research
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Handbook of research on mobile marketing management
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Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Psychology & marketing
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Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Reihe Electronic Commerce
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Business horizons
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Journal of marketing
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Journal of promotion management : JPM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Developing successful global strategies for marketing luxury brands
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Electronic Services
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Europäische Hochschulschriften / 5
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Journal of marketing research
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Journal of promotion management : innovations in planning and applied research
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Marketing : ZFP ; journal of research and management
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Post-Print / HAL
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Wirtschaftswissenschaft
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Working paper / National Bureau of Economic Research, Inc.
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Young consumers : insight and ideas for responsible marketers
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Apps management and e-commerce transactions in real-time
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Asia Pacific journal of marketing and logistics
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Ausgewählte Studien des ECC-Handel
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Beiträge zur Marketingwissenschaft : Arbeitspapiere
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Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising : empirical evidence using SEM-PLS
Al Khasawneh, Mohammad Hamdi
;
Shuhaiber, Ahmed
- In:
International journal of business information systems : …
27
(
2018
)
3
,
pp. 298-330
Persistent link: https://www.econbiz.de/10011849506
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2
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
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