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~isPartOf:"International journal of business innovation and research"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Schweden"
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Konsumentenverhalten
Schweden
Consumer behaviour
3
Perception
2
Wahrnehmung
2
Brand management
1
Chi-square test
1
Emotion
1
Japan
1
Markenführung
1
Meinung
1
Opinion
1
Packaging
1
Public opinion
1
Spearman's rank correlations
1
Verpackung
1
Wilcoxonnon-parametric t-test
1
chocolate
1
connection with long-term tradition
1
consumers
1
customer perception
1
expectations
1
feelings and emotional behaviour
1
high quality perception
1
nostalgia
1
packaging
1
perception
1
purchase
1
retro branding
1
retro marketing
1
retro packaging
1
retro-designed packaging in retail chains
1
Öffentliche Meinung
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English
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Broučková, Iveta
1
Jaderná, Eva
1
Mahmoodi, Somayeh
1
Ranjbarian, Bahram
1
Raveendran, P. T.
1
Shahin, Arash
1
Shekhar, Suraj Kushe
1
Srbová, Alena
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International journal of business innovation and research
Journal of retailing and consumer services
17
International journal of consumer studies
12
Psychology & marketing
10
Journal of business research : JBR
9
Journal of food products marketing
8
International journal of retail & distribution management
7
The journal of product & brand management
7
Asia Pacific journal of marketing and logistics
6
International journal of wine business research : IJWBR
6
Marketing letters : a journal of research in marketing
6
Multisensory packaging : designing new product experiences
6
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of international consumer marketing
5
Journal of retailing
5
Marketing intelligence & planning
5
The international review of retail, distribution and consumer research
5
The journal of consumer marketing
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Nepalese journal of finance : a publication of Uniglobe College
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of the Academy of Marketing Science
3
Nepalese journal of economics : a publication of Uniglobe College
3
Young consumers : insight and ideas for responsible marketers
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Amfiteatru economic : an economic and business research periodical
2
Athens journal of business & economics : AJBE
2
Australasian marketing journal
2
Cleaner and responsible consumption
2
Cogent business & management
2
Environment and development economics
2
European journal of marketing
2
European research studies
2
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ECONIS (ZBW)
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Customer perception of retro marketing in its practical application
Broučková, Iveta
;
Jaderná, Eva
;
Srbová, Alena
- In:
International journal of business innovation and research
20
(
2019
)
4
,
pp. 465-488
Persistent link: https://www.econbiz.de/10012155699
Saved in:
2
Perceptions and attitudes towards the silent salesman
Shekhar, Suraj Kushe
;
Raveendran, P. T.
- In:
International journal of business innovation and research
14
(
2017
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10011840500
Saved in:
3
Packaging
elements and consumer buying decisions
Ranjbarian, Bahram
;
Mahmoodi, Somayeh
;
Shahin, Arash
- In:
International journal of business innovation and research
4
(
2010
)
4
,
pp. 376-390
Persistent link: https://www.econbiz.de/10003983919
Saved in:
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