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~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf"
~person:"Aitken, Robert"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
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Aitken, Robert
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International journal of consumer studies
International journal of hospitality management
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
Journal of historical research in marketing
1
Marketing intelligence & planning
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ECONIS (ZBW)
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Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
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