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~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA"
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Markenimage
Bibliometrics
52
Bibliometrie
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systematic literature review
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Literature review
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TCCM framework
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SPAR-4-SLR
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literature review
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International journal of consumer studies
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
The journal of brand management : an international journal
6
The journal of product & brand management
6
Journal of business research : JBR
4
European journal of marketing
2
International review on public and non-profit marketing
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Athens journal of business & economics : AJBE
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Corporate communications : an international journal
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International journal of Indian culture and business management : IJICBM
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International journal of services technology and management
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International journal of sport management and marketing : IJSMM
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Journal of customer behaviour
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Journal of family business management : JFBM
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Journal of family business strategy
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Journal of international marketing
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Journal of vacation marketing
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Review of international business and strategy
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ECONIS (ZBW)
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Consumers' brand personality perceptions in a digital world : a systematic
literature
review
and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
2
Brand communities : a
literature
review
and future research agendas using TCCM approach
Bhattacharjee, Debashree Roy
;
Pradhan, Debasis
;
Swani, Kunal
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10012807974
Saved in:
3
Brand hate : a systematic
literature
review
and future research agenda
Yadav, Abhishek
;
Chakrabarti, Somnath
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1992-2019
Persistent link: https://www.econbiz.de/10013412022
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