//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of fashion marketing and management"
~person:"Sattler, Henrik"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktimage"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Advertising effectiveness
1
Advertising effects
1
Brand
1
Brand recall
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer attitudes
1
Markenartikel
1
Measurement
1
Messung
1
Verbrauchereinstellung
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Sattler, Henrik
Phau, Ian
4
Bennur, Shubhapriya
2
Bowman, Douglas
2
Doss, Farrell
2
Gijsbrechts, Els
2
Harradine, Rod
2
Himme, Alexander
2
Ilicic, Jasmina
2
Jin, Byoungho
2
KIncade, Doris H.
2
Kim, HaeJung
2
Kim, Jiyoung
2
Kwon, Wi-suk
2
Lee, Yuri
2
Luna, David
2
Nguyen, Hang T.
2
Paul, Justin
2
Pauwels, Koen
2
Robinson, Tammy
2
Ross, Jill
2
Shimul, Anwar Sadat
2
Srivastava, Rajendra Krishan
2
Wang, Cheng Lu
2
Warnaby, Gary
2
Yang, Jung-ha
2
Zenker, Sebastian
2
Zhou, Liying
2
Aagerup, Ulf
1
Abraham, Mathew
1
Aksehirli, Zeynep
1
Al-Mamun, Abdullah
1
Alagarsamy, Subburaj
1
Alexander, Bethan
1
Althuizen, Niek
1
Angle, Justin W.
1
Antonides, Gerrit
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Aroean, Lukman
1
more ...
less ...
Published in...
All
International journal of consumer studies
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of fashion marketing and management
Journal of business economics : JBE
3
Essays on the effects of brand names and prices on consumer behavior
2
Marketing letters : a journal of research in marketing
2
Schmalenbach business review : sbr
2
Brand management ; Vol. 3
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Betriebswirtschaft : DBW
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Handelsforschung
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
2
Advanced brand concept maps : a new approach for evaluating the favorability of brand association networks
Schnittka, Oliver
;
Sattler, Henrik
;
Zenker, Sebastian
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 265-274
Persistent link: https://www.econbiz.de/10009613718
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->