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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~person:"Voyer, Benjamin G."
~subject:"Brand image"
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Brand image
Consumer behaviour
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Brand management
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Voyer, Benjamin G.
Diamantopoulos, Adamantios
12
Valette-Florence, Pierre
6
Arslanagic-Kalajdzic, Maja
5
Veloutsou, Cleopatra
5
Aiello, Gaetano
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Ko, Eunju
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Melewar, T. C.
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International journal of consumer studies
Journal of business research : JBR
Les cahiers de recherche / HEC Paris
1
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ECONIS (ZBW)
3
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Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
2
Co-creating stakeholder and brand identities : a cross-cultural consumer perspective
Voyer, Benjamin G.
;
Kastanakis, Minas
;
Rhode, Ann Kristin
- In:
Journal of business research : JBR
70
(
2017
),
pp. 399-410
Persistent link: https://www.econbiz.de/10011620549
Saved in:
3
Commentary on "Co-creating stakeholder and brand identities : a cross-cultural consumer perspective"
Faurholt Csaba, Fabian
- In:
Journal of business research : JBR
70
(
2017
),
pp. 411-413
Persistent link: https://www.econbiz.de/10011620579
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