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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of family business strategy"
~person:"Chakrabarti, Somnath"
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Brand hate : a systematic
literature
review
and future research agenda
Yadav, Abhishek
;
Chakrabarti, Somnath
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1992-2019
Persistent link: https://www.econbiz.de/10013412022
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