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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Barnier, Virginie de"
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Barnier, Virginie de
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International journal of consumer studies
Journal of fashion marketing and management
The journal of brand management : an international journal
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2
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
2
Brands using historical references : a consumers' perspective
Pecot, Fabien
;
Barnier, Virginie de
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011891320
Saved in:
3
Do consumers perceive three levels of luxury? : a comparison of accessible, intermediate and inaccessible luxury brands
Barnier, Virginie de
;
Falcy, Sandrine
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 623-636
Persistent link: https://www.econbiz.de/10009568303
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