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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of marketing communications"
~subject:"Brand management"
~subject:"Emotion"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Emotion
Consumer behaviour
1,061
Konsumentenverhalten
1,061
Advertising effects
150
Werbewirkung
150
Brand image
121
Markenimage
121
Markenführung
120
Advertising
113
Werbung
111
Internet marketing
101
Online-Marketing
101
Social Web
86
Social web
86
Environmental consciousness
72
Umweltbewusstsein
72
Food
66
Lebensmittel
66
Beziehungsmarketing
58
Relationship marketing
58
Brand
57
Markenartikel
57
Online retailing
57
Online-Handel
57
Viral marketing
53
Virales Marketing
53
Bibliometrics
51
Bibliometrie
51
Bekleidung
48
Clothing
48
Nachhaltige Entwicklung
48
Sustainable development
48
USA
45
United States
45
Jugendliche
44
Youth
44
consumer behaviour
44
Sustainability
43
Corporate Social Responsibility
42
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Article
165
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Article in journal
165
Aufsatz in Zeitschrift
165
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English
165
Author
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Muehling, Darrel D.
3
Ju, Ilyoung
2
Kim, Dong Hoo
2
Kim, Soojin
2
Nagar, Komal
2
Paul, Justin
2
Rita, Paulo
2
Sar, Sela
2
Srivastava, R. K.
2
Sung, Yongjun
2
Wang, Cheng Lu
2
Zhou, Liying
2
Abraham, Mathew
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Aitken, Robert
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alagarsamy, Subburaj
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Ali, Ayaz
1
Ali, Fayaz
1
Alodin, Yasmin
1
Amirkhizi, Parisa Jourabchi
1
Amirshahi, Mirahmad
1
Amorim, Inês Pessoa de
1
Anghelcev, George
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Antonides, Gerrit
1
Antonovica, Arta
1
Anzabi, Naeimeh
1
Apaolaza, Vanessa
1
Arli, Denni
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arya, Vikas
1
Ashley, Christy
1
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Published in...
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International journal of consumer studies
Journal of marketing communications
Journal of business research : JBR
543
Journal of retailing and consumer services
362
The journal of product & brand management
291
The journal of brand management : an international journal
276
International journal of hospitality management
140
Psychology & marketing
140
European journal of marketing : EJM
104
Asia Pacific journal of marketing and logistics
97
Marketing intelligence & planning
79
International journal of advertising : the review of marketing communications
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of promotion management : innovations in planning and applied research
69
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
68
Journal of consumer research : JCR ; an interdisciplinary bimonthly
67
Journal of the Academy of Marketing Science
67
Journal of strategic marketing
66
Marketing letters : a journal of research in marketing
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
Journal of international consumer marketing
65
Journal of marketing management : MM
65
International journal of internet marketing and advertising : IJIMA
60
Journal of travel and tourism marketing
60
International journal of contemporary hospitality management
57
International marketing review
56
Journal of hospitality marketing & management
56
SpringerLink / Bücher
56
The journal of consumer marketing
56
Tourism management : research, policies, practice
56
Journal of marketing research : JMR
55
Journal of promotion management : JPM
55
Cogent business & management
54
Journal of marketing
54
European journal of marketing
53
Journal of fashion marketing and management
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
53
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
Journal of global marketing
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
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ECONIS (ZBW)
165
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1
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
3
Hope for the environment : influence of goal and temporal focus of emotions on behavior
Lagomarsino, Maria
;
Lemarié, Linda
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531584
Saved in:
4
Tourist personality, value co-creation, and emotional well-being
Uslu, Abdullah
;
Tosun, Petek
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465867
Saved in:
5
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
6
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
7
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
8
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
9
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
10
The sources of the many faces of consumer smartphone attachment : a value-in-use perspective
Sohn, Stefanie
;
Karampournioti, Evmorfia
;
Wiedmann, …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1399-1412
Persistent link: https://www.econbiz.de/10013329335
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