//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of consumer studies"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Zielgruppe"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Marketing management
Target group
21
Zielgruppe
21
Consumer behaviour
12
Konsumentenverhalten
12
Advertising
11
Werbewirkung
11
Werbung
11
Children
10
Kinder
10
Internet marketing
6
Jugendliche
6
Online-Marketing
6
Youth
6
Marketingmanagement
4
advertising
4
marketing
4
Bibliometrics
3
Bibliometrie
3
Food
3
Lebensmittel
3
Theorie
3
Theory
3
children
3
targeting
3
Armutsbekämpfung
2
Brand image
2
Brand management
2
Child
2
Developing countries
2
Entwicklungsländer
2
Ernährung
2
Markenführung
2
Markenimage
2
Marketing
2
Mobile Marketing
2
Mobile communications
2
Mobile marketing
2
Mobilkommunikation
2
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
15
Author
All
Ahn, Jungsun
1
Aitken, Robert
1
Andrews, Michelle
1
Aparicio-Valverde, Mireia
1
Aytimur, Hilal
1
Esteves, Rosa-Branca
1
Fang, Zheng
1
Gardete, Pedro M.
1
Gegez, A. Ercan
1
Gegez, E. Eser
1
Ghose, Anindya
1
Hartmann, Wesley
1
Hong, Yangsun
1
Katona, Zsolt
1
Kim, Hyuksoo
1
Kowalczyk, Christine M.
1
Lee, Doohwang
1
Lee, Ki-young
1
Luo, Xueming
1
Mar Pàmies, Maria del
1
Nair, Harikesh
1
Narayanan, Sridhar
1
Pourali, Parastoo
1
Preston, Christopher
1
Rafieian, Omid
1
Resende, Joana
1
Robertson, Kirsten
1
Ryan, Gerard
1
Shin, Jiwoong
1
Sigirci, Ozge
1
Stafford, Marla Royne
1
Thyne, Maree
1
Van de Sompel, Dieneke
1
Vermeir, Iris
1
Watkins, Leah
1
Yahyaei, Behrooz
1
Yoganarasimhan, Hema
1
Yu, Jungju
1
Zadeh, Nasrin Razavian
1
Zhang, Kaifu
1
more ...
less ...
Published in...
All
International journal of consumer studies
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
21
Journal of advertising : official publication of the American Academy of Advertising
20
Young consumers : insight and ideas for responsible marketers
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of marketing communications
9
Psychology & marketing
9
SpringerLink / Bücher
9
The journal of consumer marketing
9
International journal of advertising : the review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Marketing letters : a journal of research in marketing
6
European journal of marketing : EJM
5
Journal of food products marketing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing intelligence & planning
5
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
Journal of international consumer marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Marketing : ZFP ; journal of research and management
4
Marketing theory
4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
4
Research
4
Review of industrial organization : RIO
4
The silver market phenomenon : marketing and innovation in the aging society
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
A - N
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
Australasian marketing journal
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
3
Erfurter Hefte zum angewandten Marketing
3
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
3
Harvard business review : HBR
3
Health marketing quarterly
3
Jahrbuch Seniorenmarketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
2
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
3
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
4
A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
5
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
6
Editorial: Children as consumers
Pourali, Parastoo
;
Zadeh, Nasrin Razavian
;
Yahyaei, Behrooz
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 509-510
Persistent link: https://www.econbiz.de/10011619960
Saved in:
7
The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke
;
Vermeir, Iris
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 575-582
Persistent link: https://www.econbiz.de/10011620070
Saved in:
8
Public and parental perceptions of and concerns with advertising to preschool children
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 592-600
Persistent link: https://www.econbiz.de/10011620125
Saved in:
9
How intervention can empower children as consumers in dealing with advertising
Mar Pàmies, Maria del
;
Ryan, Gerard
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 601-609
Persistent link: https://www.econbiz.de/10011620133
Saved in:
10
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->