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~isPartOf:"International journal of consumer studies"
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Reprint"
~type_genre:"Textbook"
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Konsumentenverhalten
Consumer behaviour
1,406
USA
203
United States
203
Brand image
184
Markenimage
184
Brand management
162
Markenführung
162
Advertising effects
143
Werbewirkung
143
Beziehungsmarketing
136
Relationship marketing
136
Social Web
130
Social web
130
Emotion
113
Customer satisfaction
107
Kundenzufriedenheit
107
Brand
103
Markenartikel
103
Bibliometrics
98
Bibliometrie
98
Food
98
Lebensmittel
97
Online retailing
92
Online-Handel
92
Personality psychology
90
Persönlichkeitspsychologie
90
Experiment
88
Environmental consciousness
85
Internet marketing
85
Online-Marketing
85
Umweltbewusstsein
85
Viral marketing
83
Virales Marketing
83
Advertising
77
Werbung
77
Großbritannien
76
United Kingdom
76
Jugendliche
75
Youth
75
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Undetermined
557
Free
154
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Article
1,389
Book / Working Paper
17
Type of publication (narrower categories)
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Article in journal
Reprint
Textbook
Aufsatz in Zeitschrift
1,406
Collection of articles of several authors
18
Sammelwerk
18
Aufsatzsammlung
1
Case study
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
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English
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Van der Merwe, Daleen
10
Woodside, Arch G.
10
Erasmus, Alet C.
9
Yi, Youjae
9
Sirieix, Lucie
7
Stamminger, Rainer
7
De Klerk, Helena M.
6
Paul, Justin
6
Wahlen, Stefan
6
Bosman, Magdalena
5
Chan, Eugene Y.
5
Donoghue, Suné
5
Hustvedt, Gwendolyn
5
Kempen, Elizabeth
5
Lim, Weng Marc
5
Spence, Charles
5
Zepeda, Lydia
5
Autio, Minna
4
Bagozzi, Richard P.
4
Berg, Lisbet
4
Bigné Alcañiz, J. Enrique
4
Brennan, Carol
4
Das, Gopal
4
Dibb, Sally
4
Felix, Reto
4
Filieri, Raffaele
4
Goldsmith, Ronald E.
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Herter, Márcia Maurer
4
Hollebeek, Linda D.
4
Kim, Jungkeun
4
Kim, Soyoung
4
Loureiro, Sandra Maria Correia
4
Lyon, Phil
4
Park, Jooyoung
4
Pinto, Diego Costa
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
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International Consumer Sciences Research Conference <5, 2011, Bonn>
1
Published in...
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International journal of consumer studies
Psychology & marketing
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,892
International journal of hospitality management
723
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
Journal of food products marketing
231
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ECONIS (ZBW)
1,406
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1
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Blurring of boundaries : consumer self-narratives in digital virtual leisure
Susilo, Tifani
;
Mathews, Shane
;
Luck, Edwina
;
Martin, Brett
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531486
Saved in:
6
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
7
Charting the evolution of research on the paradoxes in consumer choice : systematic review and future research agenda
Sharma, Arun
;
Sharma, Manisha
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014465875
Saved in:
8
Consumer behavior research in the 21st century : clusters, themes, and future research agenda
Ma, Zhenzhong
;
Guo, Guangrui
;
Lei, Jing
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465609
Saved in:
9
Consumer embarrassment : a systematic literature review and research agenda
Sangwan, Vaishali
;
Maity, Moutusy
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014531691
Saved in:
10
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
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