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~isPartOf:"International journal of consumer studies"
~isPartOf:"The economic journal : the journal of the Royal Economic Society"
~source:"econis"
~subject:"Brand management"
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Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
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