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~isPartOf:"International journal of consumer studies"
~isPartOf:"The journal of product & brand management"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
1,148
Brand management
436
Markenführung
436
Brand image
356
Markenimage
356
Brand
226
Markenartikel
224
Beziehungsmarketing
148
Relationship marketing
148
USA
120
United States
119
Social Web
117
Social web
117
Internet marketing
86
Online-Marketing
86
Food
85
Lebensmittel
84
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81
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80
Environmental consciousness
70
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70
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69
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65
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64
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60
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Household
56
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56
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Privater Haushalt
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Food consumption
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1,133
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Van der Merwe, Daleen
10
Erasmus, Alet C.
9
Guzman, Francisco
9
Sirieix, Lucie
7
Stamminger, Rainer
7
De Klerk, Helena M.
6
Wahlen, Stefan
6
Bosman, Magdalena
5
Donoghue, Suné
5
Fetscherin, Marc
5
Hustvedt, Gwendolyn
5
Kang, Jiyun
5
Kempen, Elizabeth
5
Pinto, Diego Costa
5
Xu, Yingjiao
5
Zepeda, Lydia
5
Autio, Minna
4
Berg, Lisbet
4
Brennan, Carol
4
Herter, Márcia Maurer
4
Krystallis, Athanasios
4
Loureiro, Sandra Maria Correia
4
Lyon, Phil
4
Paul, Justin
4
Stoel, Leslie
4
Veloutsou, Cleopatra
4
Workman, Jane E.
4
Ahmed, Zafar U.
3
Aitken, Robert
3
Al-Kwifi, Sam O.
3
Annunziata, Azzurra
3
Balasubramanian, Siva Kumar
3
Bartels, Jos
3
Bernard, John C.
3
Bosman, Magdalena J. C.
3
Coker, Kesha K.
3
Culiberg, Barbara
3
D'Souza, Clare M.
3
Goldsmith, Elizabeth B.
3
Hegner, Sabrina
3
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International Consumer Sciences Research Conference <5, 2011, Bonn>
1
Published in...
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International journal of consumer studies
The journal of product & brand management
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,896
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
500
Working paper / National Bureau of Economic Research, Inc.
431
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
281
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
1,147
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1
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10
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1,147
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Blurring of boundaries : consumer self-narratives in digital virtual leisure
Susilo, Tifani
;
Mathews, Shane
;
Luck, Edwina
;
Martin, Brett
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531486
Saved in:
3
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
4
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
5
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
6
Charting the evolution of research on the paradoxes in consumer choice : systematic review and future research agenda
Sharma, Arun
;
Sharma, Manisha
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014465875
Saved in:
7
Consumer behavior research in the 21st century : clusters, themes, and future research agenda
Ma, Zhenzhong
;
Guo, Guangrui
;
Lei, Jing
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465609
Saved in:
8
Consumer embarrassment : a systematic literature review and research agenda
Sangwan, Vaishali
;
Maity, Moutusy
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014531691
Saved in:
9
Consumer responses toward smart technology : a systematic review, synthesis, and future research agenda
Güngör, Ayşegül Sağkaya
;
Çadırcı, Tuğçe Ozansoy
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-39
Persistent link: https://www.econbiz.de/10014531771
Saved in:
10
Consumer well-being : a systematic literature review and research agenda using TCCM framework
Bhardwaj, Priya
;
Kalro, Arti D.
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014465715
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