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~isPartOf:"International journal of consumer studies"
~person:"Bae, Hyeyoon"
~person:"Chen, Xiang"
~subject:"Brand image"
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Brand image
Brand management
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age identity
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age stereotype threat
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brand identification
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dissociative motivation
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gender effect
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gender role conformity
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inspirational brand story
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interdependent self-construal
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Bae, Hyeyoon
Chen, Xiang
Paul, Justin
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Wang, Cheng Lu
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International journal of consumer studies
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ECONIS (ZBW)
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The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
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2
Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
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