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~isPartOf:"International journal of consumer studies"
~person:"Garcia-Davalos, Alexander"
~subject:"Brand management"
~subject:"Markenimage"
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International journal of consumer studies
Journal of promotion management : innovations in planning and applied research
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Brand relationships in wireless mobile environments : the mediating role of apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1335-1350
Persistent link: https://www.econbiz.de/10014325968
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