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~isPartOf:"International journal of consumer studies"
~subject:"Brand equity"
~subject:"Markenartikel"
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Search: subject_exact:"Brand personality"
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Brand equity
Markenartikel
Brand image
49
Markenimage
49
Consumer behaviour
46
Konsumentenverhalten
46
Brand management
40
Markenführung
40
Brand
24
Bibliometrics
7
Bibliometrie
7
Beziehungsmarketing
6
Relationship marketing
6
Confidence
5
Internet marketing
5
Online-Marketing
5
Personality psychology
5
Persönlichkeitspsychologie
5
Social Web
5
Social web
5
Vertrauen
5
brand personality
5
Advertising
4
Advertising effects
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Luxury goods
4
Luxusgüter
4
Perception
4
Wahrnehmung
4
Werbewirkung
4
Werbung
4
brand equity
4
Bekleidung
3
Bekleidungsindustrie
3
Brand loyalty
3
Children
3
Clothing
3
Clothing industry
3
Designation of origin
3
Emotion
3
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Abraham, Mathew
1
Antonides, Gerrit
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Bernard, John C.
1
Bhanja, Nivedita
1
Borges, Ana Pinto
1
Bosman, Magdalena J. C.
1
Brandão, Amélia Maria Pinto da Cunha
1
Chakrabarti, Somnath
1
Ellis, Joan L.
1
Erasmus, Alet C.
1
Fetscherin, Marc
1
Fuentes, Humberto
1
Gadekar, Mahesh
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
George, Ajimon
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Gong, Zhenxing
1
Hemsley-Brown, Jane
1
Hustvedt, Gwendolyn
1
Joseph, Ajay
1
Joseph, Eric Thomas
1
Joubert, Johan P. R.
1
Kolańska-Stronka, Magdalena
1
Kolbe, Diana
1
Krasa, Paweł
1
Lee, Seung-hee
1
Li, Ruiqin
1
Li, Yan Ming
1
Lin, Jing
1
Liu, Bo
1
Liu, Jiaojiao
1
Long, Chengzhi
1
Mahadevan, Kala
1
Maru, Chahat
1
Mehta, Ritu
1
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Published in...
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International journal of consumer studies
Journal of business research : JBR
211
The journal of brand management : an international journal
171
The journal of product & brand management
164
Journal of retailing and consumer services
101
Asia Pacific journal of marketing and logistics
48
European journal of marketing : EJM
47
Psychology & marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Marketing intelligence & planning
36
International journal of hospitality management
31
The journal of consumer marketing
31
Journal of marketing communications
30
Marketing letters : a journal of research in marketing
27
Journal of international consumer marketing
25
European journal of marketing
24
International marketing review
24
Journal of strategic marketing
23
Journal of the Academy of Marketing Science
23
Journal of global marketing
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of promotion management : innovations in planning and applied research
20
Journal of marketing
19
Journal of promotion management : JPM
19
Cogent business & management
18
Journal of fashion marketing and management
18
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of international marketing
17
Global business review
16
Qualitative market research : an international journal
16
The IUP journal of brand management : IJBRM
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Young consumers : insight and ideas for responsible marketers
15
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of marketing management : MM
14
Marketing : ZFP ; journal of research and management
14
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ECONIS (ZBW)
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1
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
2
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
3
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
4
Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
Saved in:
5
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
6
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
7
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
8
The relationship between electronic word of mouth and brand : a systematic review and future research agenda
Maru, Chahat
;
Tata, Sai Vijay
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014465990
Saved in:
9
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
10
Brand relationships in wireless mobile environments : the mediating role of apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1335-1350
Persistent link: https://www.econbiz.de/10014325968
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