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~isPartOf:"International journal of consumer studies"
~subject:"Brand image"
~subject:"Transnational corporation"
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Brand image
Transnational corporation
systematic literature review
38
Bibliometrics
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International journal of consumer studies
Journal of business research : JBR
7
International business review : the official journal of the European International Business Academy
6
Journal of world business : JWB
6
The journal of brand management : an international journal
6
The journal of product & brand management
6
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5
Review of international business and strategy
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European journal of marketing
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Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
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The International trade journal
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AMS review : official publication of the Academy of Marketing Science
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Asia Pacific journal of human resources : APJHR
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1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
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Athens journal of business & economics : AJBE
1
Benchmarking : an international journal
1
Context-based Entrepreneurship : The Importance of Location, Time, and Culture
1
Corporate communications : an international journal
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Economia politica : journal of analytical and institutional economics
1
Entrepreneurial business and economics review : EBER
1
Eurasian Business and Economics Perspectives : Proceedings of the 37th Eurasia Business and Economics Society Conference
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European journal of marketing : EJM
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Frontiers of business research in China : selected publications from Chinese universities
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1
Consumers' brand personality perceptions in a digital world : a systematic
literature
review
and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
2
Brand communities : a
literature
review
and future research agendas using TCCM approach
Bhattacharjee, Debashree Roy
;
Pradhan, Debasis
;
Swani, Kunal
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10012807974
Saved in:
3
Marketing at the bottom of the pyramid :
literature
review
and future research agenda
Vishnoi, Prama
;
Bhardwaj, Neha
;
Vohra, Anupama
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1517-1536
Persistent link: https://www.econbiz.de/10013411948
Saved in:
4
Brand hate : a systematic
literature
review
and future research agenda
Yadav, Abhishek
;
Chakrabarti, Somnath
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1992-2019
Persistent link: https://www.econbiz.de/10013412022
Saved in:
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