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~isPartOf:"International journal of consumer studies"
~subject:"Demographie"
~subject:"Markenimage"
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Demographie
Markenimage
systematic literature review
38
Bibliometrics
36
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Consumer behaviour
30
Konsumentenverhalten
30
TCCM framework
12
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8
consumer behavior
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literature review
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International journal of consumer studies
The journal of brand management : an international journal
6
The journal of product & brand management
6
Journal of business research : JBR
4
The marketing review
3
European journal of marketing
2
International review on public and non-profit marketing
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AMS review : official publication of the Academy of Marketing Science
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Athens journal of business & economics : AJBE
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International journal of Indian culture and business management : IJICBM
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International journal of services technology and management
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International journal of sport management and marketing : IJSMM
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Journal of family business strategy
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ECONIS (ZBW)
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1
Elderly consumers in marketing research : a systematic
literature
review
and directions for future research
Berg, Hanna
;
Liljedal, Karina T.
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1640-1664
Persistent link: https://www.econbiz.de/10013411956
Saved in:
2
Consumers' brand personality perceptions in a digital world : a systematic
literature
review
and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
3
Consumer cynicism : interdisciplinary hybrid review and research agenda
Indibara, Indirah
;
Halder, Deepa
;
Varshney, Sanjeev
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2724-2746
Persistent link: https://www.econbiz.de/10014427358
Saved in:
4
Brand communities : a
literature
review
and future research agendas using TCCM approach
Bhattacharjee, Debashree Roy
;
Pradhan, Debasis
;
Swani, Kunal
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10012807974
Saved in:
5
Brand hate : a systematic
literature
review
and future research agenda
Yadav, Abhishek
;
Chakrabarti, Somnath
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1992-2019
Persistent link: https://www.econbiz.de/10013412022
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