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~isPartOf:"International journal of consumer studies"
~subject:"Markenführung"
~subject:"Store brand"
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Markenführung
Store brand
Brand
26
Consumer behaviour
26
Konsumentenverhalten
26
Markenartikel
26
Brand image
25
Brand management
25
Markenimage
25
Bibliometrics
5
Bibliometrie
5
Beziehungsmarketing
4
Children
4
Kinder
4
Luxury goods
4
Luxusgüter
4
Relationship marketing
4
Advertising
3
Advertising effects
3
Brand loyalty
3
Emotion
3
Jugendliche
3
Markentreue
3
Werbewirkung
3
Werbung
3
Youth
3
brand loyalty
3
Bekleidung
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Clothing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Designation of origin
2
Food
2
Herkunftsbezeichnung
2
Lebensmittel
2
Personality psychology
2
Persönlichkeitspsychologie
2
Social Web
2
Social web
2
Target group
2
Viral marketing
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25
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Abraham, Mathew
1
Aitken, Robert
1
Antonides, Gerrit
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Aytimur, Hilal
1
Bhanja, Nivedita
1
Borges, Ana Pinto
1
Bosman, Magdalena J. C.
1
Brandão, Amélia Maria Pinto da Cunha
1
Chakrabarti, Somnath
1
Erasmus, Alet C.
1
Fetscherin, Marc
1
Fuentes, Humberto
1
Gadekar, Mahesh
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gegez, A. Ercan
1
Gegez, E. Eser
1
George, Ajimon
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Gong, Zhenxing
1
Hemsley-Brown, Jane
1
Joseph, Ajay
1
Joseph, Eric Thomas
1
Joubert, Johan P. R.
1
Kolańska-Stronka, Magdalena
1
Kolbe, Diana
1
Krasa, Paweł
1
Lee, Seung-hee
1
Li, Ruiqin
1
Lin, Jing
1
Liu, Bo
1
Liu, Jiaojiao
1
Long, Chengzhi
1
Mahadevan, Kala
1
Maru, Chahat
1
Mehta, Ritu
1
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International journal of consumer studies
Journal of business research : JBR
240
The journal of brand management : an international journal
234
The journal of product & brand management
194
Journal of retailing and consumer services
147
European journal of marketing : EJM
57
Psychology & marketing
49
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
37
Journal of marketing communications
34
Marketing letters : a journal of research in marketing
33
SpringerLink / Bücher
33
International journal of hospitality management
31
The journal of consumer marketing
29
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of the Academy of Marketing Science
28
Journal of marketing
27
Journal of marketing management : MM
27
Journal of strategic marketing
27
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
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ECONIS (ZBW)
25
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1
The relationship between electronic word of mouth and brand : a systematic review and future research agenda
Maru, Chahat
;
Tata, Sai Vijay
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014465990
Saved in:
2
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
3
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
4
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
5
Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
Saved in:
6
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
7
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
8
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
9
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
10
Brand relationships in wireless mobile environments : the mediating role of apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1335-1350
Persistent link: https://www.econbiz.de/10014325968
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