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~isPartOf:"International journal of consumer studies"
~subject:"Multinationales Unternehmen"
~subject:"Online-Marketing"
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Multinationales Unternehmen
Online-Marketing
systematic literature review
38
Bibliometrics
36
Bibliometrie
36
Consumer behaviour
30
Konsumentenverhalten
30
TCCM framework
12
SPAR-4-SLR
8
consumer behavior
8
Online retailing
7
Online-Handel
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literature review
6
E-commerce
5
Electronic Commerce
5
bibliometric analysis
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Beziehungsmarketing
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Brand image
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Brand management
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Corporate Social Responsibility
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consumer behaviour
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framework-based review
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future research agenda
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social commerce
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1
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Hensel, Przemysław
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Kacprzak, Agnieszka
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Karampela, Maria
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Pandey, Vidushi
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Singh, Diksha
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International journal of consumer studies
International business review : the official journal of the European International Business Academy
6
Journal of business research : JBR
6
Journal of world business : JWB
6
Journal of international management
5
European journal of international management : EJIM
4
Management international review : MIR ; journal of international business
4
Review of international business and strategy
4
Advances in global leadership
3
International marketing review
3
Journal of global mobility : the home of expatriate management research
3
The marketing review
3
Administrative Sciences : open access journal
2
Asia Pacific business review
2
Business research quarterly : BRQ
2
Critical perspectives on international business
2
Electronic markets : the international journal on networked business
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of technology marketing : IJTMkt
2
Management research review
2
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The International trade journal
2
The journal of business & industrial marketing
2
Asia Pacific journal of human resources : APJHR
1
Asia Pacific journal of management
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asian business & management
1
Benchmarking : an international journal
1
Contemporary trends in innovative marketing strategies
1
Context-based Entrepreneurship : The Importance of Location, Time, and Culture
1
Cross cultural & strategic management
1
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
Economia politica : journal of analytical and institutional economics
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Enlightening tourism : ET ; a pathmaking journal
1
Entrepreneurial business and economics review : EBER
1
Eurasian Business and Economics Perspectives : Proceedings of the 37th Eurasia Business and Economics Society Conference
1
European journal of marketing : EJM
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1
Consumers' brand personality perceptions in a digital world : a systematic
literature
review
and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
2
The dimensions and roles of online content in social commerce : a systematic
literature
review
and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
3
Exploring online customer experience : a systematic
literature
review
and research agenda
Kacprzak, Agnieszka
;
Hensel, Przemysław
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2583-2608
Persistent link: https://www.econbiz.de/10014427348
Saved in:
4
Marketing at the bottom of the pyramid :
literature
review
and future research agenda
Vishnoi, Prama
;
Bhardwaj, Neha
;
Vohra, Anupama
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1517-1536
Persistent link: https://www.econbiz.de/10013411948
Saved in:
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