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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Abhijith, U."
~person:"Greve, Goetz"
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International journal of contemporary hospitality management
International journal of internet marketing and advertising : IJIMA
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
2
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Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
2
An exploratory study on information retention in social media platforms among Generation Y
Abhijith, U.
;
Rejikumar G.
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012139695
Saved in:
3
Special issue: Social media and mobile marketing innovations
Greve, Goetz
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011387771
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