//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Antoniadis, Ioannis"
~person:"Moschis, George P."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
4
Online-Marketing
4
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Werbewirkung
3
Advertising
2
Social Web
2
Social web
2
Werbung
2
cartoons
2
social networking sites
2
Beziehungsmarketing
1
Brand image
1
Brand management
1
Facebook brand page
1
Facebook reactions
1
Greece
1
Griechenland
1
Internet
1
Markenführung
1
Markenimage
1
Relationship marketing
1
SNS
1
SNSs
1
Social network
1
Soziales Netzwerk
1
Structural equation model
1
Strukturgleichungsmodell
1
Students
1
Studierende
1
advertising
1
advertising design
1
attitudes
1
banner advertising
1
cartoon ads
1
consumer engagement
1
internet advertising
1
offensive advertising
1
offensive products
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Antoniadis, Ioannis
Moschis, George P.
Assimakopoulos, Costas
4
Law, Chun Hung Roberts
4
Pentina, Iryna
3
Rita, Paulo
3
Vrontis, Demetris
3
Xie, Karen L.
3
Acikgoz, Fulya
2
Boutsouki, Christina
2
Bradley, Graham L.
2
Duh, Helen Inseng
2
Erkan, Ismail
2
Fortin, David R.
2
Greve, Goetz
2
Ha, Hong Youl
2
Ha, Louisa
2
Hair, Neil Frederick
2
Inversini, Alessandro
2
Jiang, Pingjun
2
Kim, Woo Gon
2
Koh, Anthony C.
2
Kwok, Linchi
2
Kwon, Eun Sook
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Moro, Sérgio
2
Pan, Huifeng
2
Weber, Karin
2
Wu, Linwan
2
Aakash
1
Abhijith, U.
1
Abida, Fatma Choura
1
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
1
Aggarwal, Anu Gupta
1
Aghniadi
1
Agrebi, Meriem
1
more ...
less ...
Published in...
All
International journal of contemporary hospitality management
International journal of internet marketing and advertising : IJIMA
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Engagement and reactions of brand posts on brand fan pages in Facebook : an investigation of brand posts' characteristics
Antoniadis, Ioannis
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
Saved in:
2
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
3
Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
Antoniadis, Ioannis
;
Assimakopoulos, Costas
;
Koukoulis, …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10012105485
Saved in:
4
Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->