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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Online-Handel"
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Search: subject:"Social Web"
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Online-Handel
Social Web
211
Social web
211
Consumer behaviour
120
Konsumentenverhalten
120
Internet marketing
114
Online-Marketing
114
Viral marketing
57
Virales Marketing
57
Brand management
46
Markenführung
46
Beziehungsmarketing
45
Relationship marketing
45
Online retailing
40
Social media
38
Social media marketing
33
E-commerce
31
Electronic Commerce
31
Social network
24
Soziales Netzwerk
24
Brand image
22
Markenimage
22
Advertising effects
20
Hotel industry
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Hotellerie
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Werbewirkung
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Facebook
16
Marketing management
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Marketingmanagement
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Soziale Beziehungen
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Advertising
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Customer satisfaction
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Kundenzufriedenheit
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Law, Chun Hung Roberts
2
Liang, Sai
2
Luo, Xin
2
Ma, Zecong
2
Ye, Qiang
2
Adjei, Mavis T.
1
Altobello, Suzanne A.
1
An, Jing
1
Bagherzadeh, Ramin
1
Banerjee, Syagnik
1
Becker, Larissa Carine Braz
1
Beritelli, Pietro
1
Bhattarai, Ashok
1
Bradley, Graham L.
1
Chattaraman, Veena
1
Chen, Chieh-Wen
1
Chen, Mingliang
1
Chen, Qian-Xia
1
Chen, Shengjun
1
Chen, Shuai
1
Chen, Wen-Kuo
1
Chung, Namho
1
Coker, Kesha K.
1
Cortese, Juliann
1
Cummins, Shannon
1
Deng, Qian
1
Diwanji, Vaibhav S.
1
Dong, Linying
1
Esfidani, Mohammad Rahim
1
Farhang, Maryam
1
Feinberg, Richard A.
1
Gilbert, Juan E.
1
Gong, Caiyan
1
Guo, Xiao
1
Guo, Xiaolong
1
Gursoy, Dogan
1
Haavisto, Piia
1
He, Wei
1
Inversini, Alessandro
1
Izadi, Behnam
1
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International journal of contemporary hospitality management
Journal of electronic commerce research : JECR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
50
Journal of business research : JBR
44
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Journal of management information systems : JMIS
28
Information systems research : ISR
27
Technological forecasting & social change : an international journal
23
Electronic commerce research
22
International journal of hospitality management
20
International journal of business information systems : IJBIS
18
International journal of electronic marketing and retailing : IJEMR
18
International journal of electronic commerce : IJEC
16
International journal of internet marketing and advertising : IJIMA
16
Journal of internet commerce
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Electronic commerce research and applications
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Springer eBook Collection
9
Tourism management : research, policies, practice
9
Journal of marketing
8
Asia Pacific journal of marketing and logistics
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of organizational computing and electronic commerce
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Journal of travel and tourism marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Electronic markets : the international journal on networked business
6
Global business review
6
International journal of consumer studies
6
International journal of electronic business
6
International journal of production economics
6
Journal of hospitality marketing & management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
MIS quarterly
6
Management information systems : mis quarterly
6
Marketing intelligence & planning
6
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ECONIS (ZBW)
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1
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
2
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
3
Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 510-526
Persistent link: https://www.econbiz.de/10014313555
Saved in:
4
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
5
The power of internet exposure : influence of online news coverage on restaurant survival
Li, Hui
;
Chen, Qian-Xia
;
Liang, Sai
;
Yang, Jing-Jing
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1399-1422
Persistent link: https://www.econbiz.de/10013164614
Saved in:
6
Motivation behind review provision in online travel communities : do hometowner contributions matter?
Liang, Sai
;
Ye, Qiang
;
Zhang, Xiaoxia
;
Law, Chun Hung …
- In:
International journal of contemporary hospitality management
34
(
2022
)
5
,
pp. 1692-1716
Persistent link: https://www.econbiz.de/10013412087
Saved in:
7
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
8
Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10012519208
Saved in:
9
Stay home and shop together
Izadi, Behnam
;
Dong, Linying
;
Esfidani, Mohammad Rahim
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012519230
Saved in:
10
Analyzing the effect of social support and customer engagement on stickiness and repurchase intention in social commerce : a trust transfer perspective
Lee, Chao-Hsing
;
Chen, Chieh-Wen
;
Chen, Wen-Kuo
;
Lin, Ko-Han
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
4
,
pp. 363-381
Persistent link: https://www.econbiz.de/10012816296
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