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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of internet commerce"
~subject:"Social web"
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Search: subject_exact:"Online marketing"
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Social web
Internet marketing
122
Online-Marketing
122
Consumer behaviour
77
Konsumentenverhalten
77
Social Web
67
Viral marketing
38
Virales Marketing
38
Online retailing
34
Online-Handel
34
E-commerce
28
Electronic Commerce
28
Website
25
Hotel industry
22
Hotellerie
22
Beziehungsmarketing
21
Relationship marketing
21
Brand management
19
Markenführung
19
Social media
16
Internet
14
social media
14
Confidence
13
Vertrauen
13
Advertising effects
12
Werbewirkung
12
Customer satisfaction
10
Gastronomie
10
Kundenzufriedenheit
10
Marketing management
10
Marketingmanagement
10
Restaurant industry
10
Advertising
9
Data Mining
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Data mining
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Dienstleistungsqualität
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Online reviews
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8
Tourism
8
Tourismus
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Lepkowska-White, Elzbieta
3
Xie, Karen L.
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Aslam, Wajeeha
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Baldus, Brian J.
2
Farhat, Kashif
2
Kim, Woo Gon
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Kwok, Linchi
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Law, Chun Hung Roberts
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Mokhtar, Sany Sanuri Mohd
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Pan, Yating
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1
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1
Bradley, Graham L.
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Chai Wen Teoh
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International journal of contemporary hospitality management
Journal of internet commerce
Journal of business research : JBR
187
International journal of internet marketing and advertising : IJIMA
114
Journal of retailing and consumer services
93
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
International journal of advertising : the review of marketing communications
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
54
Tourism management : research, policies, practice
47
Information systems research : ISR
45
International journal of hospitality management
45
Business horizons
44
The journal of product & brand management
43
Journal of management information systems : JMIS
42
International journal of electronic marketing and retailing : IJEMR
41
Cogent business & management
40
Marketing intelligence & planning
38
International journal of technology marketing : IJTMkt
37
International journal of business information systems : IJBIS
33
SpringerLink / Bücher
33
Electronic commerce research
32
The journal of brand management : an international journal
32
Journal of strategic marketing
31
Springer eBook Collection
31
Journal of marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of travel and tourism marketing
26
Journal of electronic commerce research : JECR
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Young consumers : insight and ideas for responsible marketers
24
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ECONIS (ZBW)
67
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67
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
3
Understanding the world heritage sites' brand diffusion and formation via social media : a mixed-method study
Wang, Zongshui
;
Liu, Wei
;
Sun, Zhuo
;
Hong, Zhao
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 602-631
Persistent link: https://www.econbiz.de/10014483688
Saved in:
4
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
5
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
6
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
7
Social Media Influencer Marketing : Commentary on the Special Issue
Kian Yeik Koay
;
Tjiptono, Fandy
;
Chai Wen Teoh
;
Memon, …
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S1-S3
Persistent link: https://www.econbiz.de/10014287950
Saved in:
8
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
9
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
10
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
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