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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Brand image"
~subject:"Markenführung"
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Search: subject_exact:"Beziehungsmanagement"
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Brand image
Markenführung
Beziehungsmarketing
176
Relationship marketing
176
Consumer behaviour
104
Konsumentenverhalten
104
Customer satisfaction
63
Kundenzufriedenheit
63
Dienstleistungsqualität
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Brand management
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Han, Heesup
2
Peltier, James
2
Schultz, Don E.
2
Alasker, Thamir Hamad
1
Aljuhmani, Hasan Yousef
1
Alnawas, Ibrahim
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International journal of contemporary hospitality management
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
151
Journal of retailing and consumer services
111
The journal of product & brand management
101
The journal of brand management : an international journal
89
International journal of hospitality management
50
Asia Pacific journal of marketing and logistics
34
Industrial marketing management : the international journal for industrial and high-tech firms
31
Cogent business & management
30
Psychology & marketing
30
SpringerLink / Bücher
30
International journal of internet marketing and advertising : IJIMA
29
Journal of travel and tourism marketing
29
Marketing intelligence & planning
26
Journal of promotion management : innovations in planning and applied research
25
Journal of hospitality marketing & management
24
European journal of marketing : EJM
23
Journal of strategic marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing management : MM
17
Tourism management : research, policies, practice
16
Journal of marketing
15
Journal of marketing communications
15
Journal of the Academy of Marketing Science
14
The journal of services marketing
14
Business horizons
13
Journal of fashion marketing and management
13
Journal of marketing analytics : JMA
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
The journal of consumer marketing
13
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing
12
Journal of service management
12
The journal of business & industrial marketing
12
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ECONIS (ZBW)
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1
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
2
Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.
;
Elsotouhy, Mohamed
;
Aziz, Mariam Ashraf
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
Saved in:
3
Effects of the anthropomorphic image of intelligent customer service avatars on consumers' willingness to interact after service failures
Yao, Qi
;
Kuai, Ling
;
Jiang, Lan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 734-753
Persistent link: https://www.econbiz.de/10014428169
Saved in:
4
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
5
Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry
Sung, Kyong Sik
;
Lee, Seoki
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4535-4554
Persistent link: https://www.econbiz.de/10014430133
Saved in:
6
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
7
Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.
;
Jayawardhena, Chanaka
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
Saved in:
8
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
9
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
10
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
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