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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of strategic marketing"
~person:"Harrigan, Paul"
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Beziehungsmarketing
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Relationship marketing
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Social Web
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Social web
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Customer value
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E-commerce
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Electoral campaign
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Electronic Commerce
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Game theory
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Marketingmanagement
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Online-Marketing
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customer engagement initiatives
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customer relationship management (CRM)
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Harrigan, Paul
Simkin, Lyndon
6
Han, Heesup
5
Dibb, Sally
4
Fernandes, Teresa
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Japutra, Arnold
4
Pervan, Simon J.
4
Roy, Sanjit
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Roy, Sanjit Kumar
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Bilgihan, Anil
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Johnson, Lester W.
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Thaichon, Park
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Ashill, Nicholas
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Bove, Liliana L.
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Canhoto, Ana Isabel Domingos
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Frazer, Lorelle
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Gupta, Samir
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Gursoy, Dogan
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Hajli, Nick
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Harker, Michael
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Huang, Songshan
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Hwang, Jinsoo
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Hyun, Sunghyup Sean
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Jebarajakirthy, Charles
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Ketron, Seth
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Kim, Seongseop
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Kim, Soyeon
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King, Ceridwyn
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Leckie, Civilai
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Lee, Jin-soo
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Li, Yaoqi
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Lo, Ada S.
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International journal of contemporary hospitality management
Journal of strategic marketing
Journal of business research : JBR
3
Australasian marketing journal
2
International journal of electronic commerce : IJEC
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Small enterprise research : SER ; the Journal of SEAANZ
1
The journal of services marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
2
CRM to social CRM : the integration of new technologies into customer relationship management
Choudhury, Musfiq Mannan
;
Harrigan, Paul
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10010359556
Saved in:
3
Exploring and explaining SME marketing : investigating e-CRM using a mixed methods approach
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of strategic marketing
20
(
2012
)
2
,
pp. 127-163
Persistent link: https://www.econbiz.de/10009630780
Saved in:
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