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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Harmeling, Colleen M."
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
2
Consumer behaviour
2
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Brand image
1
Customer engagement
1
Customer inertia
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Customer integration
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Kundenintegration
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Harmeling, Colleen M.
Kumar, V.
8
Palmatier, Robert W.
8
Homburg, Christian
6
Han, Heesup
5
Scheer, Lisa K.
5
Grewal, Dhruv
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Lam, Son K.
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Rapp, Adam
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Ruyter, Ko de
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Voorhees, Clay M.
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Habel, Johannes
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Hanson, Sara
2
Henderson, Conor M.
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Huang, Songshan
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Hult, G. Tomas M.
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International journal of contemporary hospitality management
Journal of the Academy of Marketing Science
Journal of marketing
2
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ECONIS (ZBW)
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1
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
2
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
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