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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~subject:"Narrative Methode"
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International journal of contemporary hospitality management
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Advances in culture, tourism and hospitality research
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Brand Content : die Marke als Medienereignis
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Inspiring guests' imagination of "home away from home" to choose Airbnb through brand storytelling
Zheng, Chunhui
;
Zhang, Jia
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2136-2156
Persistent link: https://www.econbiz.de/10014280944
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2
Digital Brand Storytelling - Geschichten am digitalen Lagerfeuer?
Adlmaier-Herbst, Dieter Georg
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 243-263)
.
2020
Persistent link: https://www.econbiz.de/10012292993
Saved in:
3
Digital Brand Storytelling : Geschichten am digitalen Lagerfeuer?
Adlmaier-Herbst, Dieter Georg
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 223-241)
.
2014
Persistent link: https://www.econbiz.de/10010424318
Saved in:
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