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~isPartOf:"International journal of contemporary hospitality management"
~language:"eng"
~subject:"Markenführung"
~subject:"Online-Handel"
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Markenführung
Online-Handel
Consumer behaviour
6
Konsumentenverhalten
6
Sales promotion
5
Verkaufsförderung
5
Internet marketing
4
Online-Marketing
4
Gastronomie
3
Restaurant industry
3
Confidence
2
Dienstleistungsqualität
2
Food quality
2
Kundenbindungsprogramm
2
Loyalty program
2
Online retailing
2
Preismanagement
2
Pricing strategy
2
Service quality
2
Vertrauen
2
Attitudes
1
Brand
1
Brand commitment
1
Brand management
1
Brand trust
1
Coffee
1
Coffee industry
1
Customer characteristics
1
Customer satisfaction
1
Daily deals
1
Facebook page
1
Gastgewerbe
1
Groupon
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Hospitality industry
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Hotel industry
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Hotellerie
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Italien
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Italy
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English
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Ha, Hong Youl
2
Pan, Huifeng
2
Fiore, Ann M.
1
Kang, Juhee
1
Liu, Zhiqiang
1
Tang, Liang
1
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International journal of contemporary hospitality management
Journal of retailing and consumer services
14
Journal of business research : JBR
10
Journal of promotion management : JPM
7
Journal of marketing research : JMR
6
Journal of promotion management : innovations in planning and applied research
6
The international review of retail, distribution and consumer research
5
Information systems research : ISR
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of retailing
4
European journal of operational research : EJOR
3
International journal of retail & distribution management
3
Journal of Asian finance, economics and business : JAFEB
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
The journal of consumer marketing
3
Discussion papers / CEPR
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business
2
International journal of hospitality management
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Inventi impact: retailing & consumer services
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of management information systems : JMIS
2
Journal of marketing research
2
Journal of the Academy of Marketing Science
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Marketing letters : a journal of research in marketing
2
Service business
2
The journal of applied business research
2
The journal of personal selling & sales management : JPSSM
2
A reader in marketing communications
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal
1
Business and Economic Research : BER
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
CUDARE working paper series
1
California management review
1
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The moderating role of mobile promotion during current and subsequent purchasing occasions : the case of restaurant delivery services
Pan, Huifeng
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 601-622
Persistent link: https://www.econbiz.de/10013164481
Saved in:
2
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
3
Restaurant brand pages on Facebook : do active member participation and monetary sales
promotions
matter?
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann M.
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1662-1684
Persistent link: https://www.econbiz.de/10011477045
Saved in:
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