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~isPartOf:"International journal of contemporary hospitality management"
~person:"Guo, Ya"
~person:"Kang, Juhee"
~subject:"Consumer behaviour"
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Consumer behaviour
Internet marketing
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Online-Marketing
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Brand
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Brand commitment
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Brand management
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Brand trust
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Discrete Fourier transform
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Facebook page
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Google trends
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Hotel industry
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Hotel online search
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Hotellerie
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Markenartikel
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Markenführung
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Model structure
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Monetary sales promotion
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Periodicity
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Restaurant
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Guo, Ya
Kang, Juhee
Bradley, Graham L.
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Ha, Hong Youl
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International journal of contemporary hospitality management
International journal of hospitality management
2
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Periodicity analysis and a model structure for consumer behavior on hotel online search interest in the US
Liu, Juan
;
Li, Xue
;
Guo, Ya
- In:
International journal of contemporary hospitality management
29
(
2017
)
5
,
pp. 1486-1500
Persistent link: https://www.econbiz.de/10011732161
Saved in:
2
Restaurant brand pages on Facebook : do active member participation and monetary sales promotions matter?
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann M.
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1662-1684
Persistent link: https://www.econbiz.de/10011477045
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