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~isPartOf:"International journal of contemporary hospitality management"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
138
Konsumentenverhalten
138
Beziehungsmarketing
120
Relationship marketing
120
Hotel industry
96
Hotellerie
96
Customer satisfaction
78
Kundenzufriedenheit
78
Dienstleistungsqualität
75
Service quality
75
Brand management
53
Gastronomie
49
Restaurant industry
49
Internet marketing
46
Online-Marketing
45
Viral marketing
45
Virales Marketing
45
Tourism marketing
44
Tourismusmarketing
44
Tourism
43
Tourismus
42
Social Web
38
Social web
38
Tourism industry
38
Tourismuswirtschaft
38
Gastgewerbe
37
Hospitality industry
37
Brand image
32
Markenimage
32
Holiday behaviour
31
Urlaubsverhalten
31
Customer service
24
Kundenservice
23
Emotion
21
Online retailing
19
Online-Handel
19
Brand
17
Destination management
16
Destinationsmanagement
16
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53
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53
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English
53
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Han, Heesup
4
Hyun, Sunghyup Sean
2
Jang, Soocheong
2
Qu, Hailin
2
Alasker, Thamir Hamad
1
Alnawas, Ibrahim
1
Ammari, Nedra Bahri
1
Asante, Bismark Omane
1
Aziz, Mariam Ashraf
1
Ballester, Estefania
1
Bang, Nguyen
1
Ben Khelil, Haykel
1
Boateng, Henry
1
Bogicevic, Vanja
1
Breznik, Kristijan
1
Cai, Ruiying
1
Cain, Lisa Nicole
1
Che, Sheng-Hsiang
1
Chen, Joseph
1
Chen, Xiaohua
1
Chen, Yee-Chen
1
Chen, Yong
1
Cheung, Catherine
1
Chi, Christina G.
1
Choi, Young Gin
1
Choo, Seung-woo
1
Chtioui, Jinene
1
Chu, Rongwei
1
Chua, Bee-Lia
1
Chung, Yeasun
1
Cornelis, Pieter C. M.
1
Cranage, David A.
1
Dinca, Alexandra
1
Ding, Li
1
Elsotouhy, Mohamed
1
Erkmen, Ezgi
1
Fauser, Simon Georg
1
Fiore, Ann M.
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
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Published in...
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International journal of contemporary hospitality management
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
53
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53
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1
Understanding the world heritage sites' brand diffusion and formation via social media : a mixed-method study
Wang, Zongshui
;
Liu, Wei
;
Sun, Zhuo
;
Zhao, Hong
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 602-631
Persistent link: https://www.econbiz.de/10014483688
Saved in:
2
Is coolness important to luxury hotel brand management? : the linking and moderating mechanisms between coolness and customer brand engagement
Nguyen Huu Khoi
;
Le, Angelina Nhat Hanh
- In:
International journal of contemporary hospitality management
34
(
2022
)
7
,
pp. 2425-2449
Persistent link: https://www.econbiz.de/10013412638
Saved in:
3
Industry talent branding : a collaborative and strategic approach to reducing hospitality's talent challenge
Manoharan, Ashokkumar
;
Scott-Young, Christina
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
8
,
pp. 2793-2815
Persistent link: https://www.econbiz.de/10014314879
Saved in:
4
Generation Z domestic food tourists' experienced restaurant innovativeness toward destination cognitive food image and revisit intention
Ding, Li
;
Jiang, Caifen
;
Qu, Hailin
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 4157-4177
Persistent link: https://www.econbiz.de/10013413344
Saved in:
5
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
6
Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.
;
Elsotouhy, Mohamed
;
Aziz, Mariam Ashraf
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
Saved in:
7
How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na
;
Reynolds, Dennis
;
Sun, Bixuan
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
Saved in:
8
Potential effects of green brand legitimacy and the biospheric value of eco-friendly behavior on online food delivery : a mediation approach
Chen, Xiaohua
;
Lee, Timothy J.
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 4080-4102
Persistent link: https://www.econbiz.de/10013413318
Saved in:
9
Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry
Sung, Kyong Sik
;
Lee, Seoki
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4535-4554
Persistent link: https://www.econbiz.de/10014430133
Saved in:
10
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
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