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~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of marketing"
~subject:"Innovation adoption"
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Search: subject_exact:"Internet marketing"
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Innovation adoption
Internet marketing
93
Online-Marketing
93
Consumer behaviour
50
Konsumentenverhalten
50
Social Web
50
Social web
50
Beziehungsmarketing
20
Relationship marketing
20
E-commerce
18
Electronic Commerce
18
Viral marketing
18
Virales Marketing
18
Online retailing
17
Online-Handel
17
Brand management
15
Markenführung
15
Advertising effects
14
Social Media
14
Werbewirkung
14
Advertising
13
Werbung
13
Website
12
Internet
11
Marketing management
10
Marketingmanagement
10
Social network
9
Soziales Netzwerk
9
Brand image
8
Markenimage
8
social media
7
Innovationsakzeptanz
6
USA
6
United States
6
Mobile communications
5
Mobilkommunikation
5
word of mouth
5
Facebook
4
KMU
4
Mobile Anwendung
4
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6
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Amoroso, Donald L.
1
Chamorro, Antonio
1
Chintagunta, Pradeep K.
1
Groene, Nicole
1
Kalwani, Manohar U.
1
Khan Md. Raziuddin Taufique
1
Loureiro, Sandra M. C.
1
Miranda, Francisco J.
1
Misra, Rajnish Kumar
1
Ogawa, Mikako
1
Rubio, Sergio
1
Schumann, Jan Hendrik
1
Shahriar, Faisal Mohammad
1
Wahi, Ashok Kumar
1
Wangenheim, Florian von
1
Zhang, Wanqing
1
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International journal of e-business research : an official publication of the Information Resources Management Association
Journal of marketing
International journal of internet marketing and advertising : IJIMA
7
Cogent business & management
6
Journal of business research : JBR
6
Journal of retailing and consumer services
5
International journal of advertising : the review of marketing communications
4
Journal of internet commerce
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of electronic commerce research : JECR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Asia Pacific journal of marketing and logistics
2
E-marketing ; Vol. 2
2
E-marketing ; Vol. 3
2
Global business review
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems and e-business management : ISeB
2
Information systems management
2
International journal of business and globalisation : IJBG
2
International journal of contemporary hospitality management
2
International journal of electronic commerce : IJEC
2
International journal of management practice : IJMP
2
Journal of euromarketing
2
Management information systems : mis quarterly
2
Marketing intelligence & planning
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism management : research, policies, practice
2
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
African journal of business and economic research : AJBER
1
Arab economic and business journal
1
Arts and the market : AAM
1
Asia-Pacific journal of business administration
1
Asian Academy of Management journal
1
Asian Journal of Empirical Research
1
Business process management journal
1
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ECONIS (ZBW)
6
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1
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
2
Success in the Web 2.0 ecosystem : exploring the state and determinants in indian businesses
Wahi, Ashok Kumar
;
Misra, Rajnish Kumar
- In:
International journal of e-business research : an …
12
(
2016
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10011446638
Saved in:
3
Using social networks sites in the purchasing decision process
Miranda, Francisco J.
;
Rubio, Sergio
;
Chamorro, Antonio
; …
- In:
International journal of e-business research : an …
10
(
2014
)
3
,
pp. 18-35
Persistent link: https://www.econbiz.de/10010433337
Saved in:
4
Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
5
Comparing mobile and Internet adoption factors of loyalty and satisfaction with online shopping consumers
Amoroso, Donald L.
;
Ogawa, Mikako
- In:
International journal of e-business research : an …
9
(
2013
)
2
,
pp. 24-45
Persistent link: https://www.econbiz.de/10009793135
Saved in:
6
Adoption of online social media innovation : who’s inside the spectrum?
Khan Md. Raziuddin Taufique
;
Shahriar, Faisal Mohammad
- In:
International journal of e-business research : an …
9
(
2013
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10009763204
Saved in:
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