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~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Lehrbuch"
~isPartOf:"Technological forecasting & social change : an international journal"
~type_genre:"Glossary included"
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International journal of e-business research : an official publication of the Information Resources Management Association
Lehrbuch
Technological forecasting & social change : an international journal
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Fundierte Forschungsergebnisse für erfolgreiches Marketing im Internet für Entwickler und Entscheider
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Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
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2022
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3., vollständig überarbeitete und erweiterte Auflage
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