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~isPartOf:"International journal of economic issues : IJEI"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Rabatt"
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Markenführung
Marketing management
Rabatt
Advertisement
5
Advertising
5
Advertising effects
5
FMCG
5
India
5
Indien
5
Ländliche Entwicklung
5
Ländlicher Raum
5
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Sales promotion
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Jain, Amit
4
Malik, Garima
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International journal of economic issues : IJEI
Journal of business research : JBR
16
Journal of promotion management : JPM
13
Journal of retailing and consumer services
13
Journal of promotion management : innovations in planning and applied research
10
Journal of marketing research : JMR
9
Journal of retailing
9
Journal of marketing communications
7
Psychology & marketing
5
The international review of retail, distribution and consumer research
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
The journal of consumer marketing
4
The journal of personal selling & sales management : JPSSM
4
The journal of product & brand management
4
Company and customer relations
3
International journal of production economics
3
International journal of retail & distribution management
3
Journal of Asian finance, economics and business : JAFEB
3
Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Asia Pacific journal of marketing and logistics
2
ERIM report series research in management
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Economic research report
2
European journal of operational research : EJOR
2
European research studies
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Faculty & research / Insead : working paper series
2
International journal of contemporary hospitality management
2
Inventi impact: retailing & consumer services
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing analytics : JMA
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
McGraw-Hill/Irwin series in marketing
2
Quantitative marketing and economics : QME
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Report / Marketing Science Institute
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SpringerLink / Bücher
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ECONIS (ZBW)
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"Impact of T. V. advertisement and
sales
promotion
on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
12
(
2019
)
1
,
pp. 87-91
Persistent link: https://www.econbiz.de/10012429851
Saved in:
2
"Impact of T. V. Advertisement and
sales
promotion
on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
9
(
2016
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10011645683
Saved in:
3
"Impact of T. V. advertisement and
sales
promotion
on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
8
(
2015
)
2
,
pp. 79-84
Persistent link: https://www.econbiz.de/10011453705
Saved in:
4
"Impact of T. V. advertisement and
sales
promotion
on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
6
(
2013
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10010193798
Saved in:
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