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~isPartOf:"International journal of economic research"
~subject:"Brand loyalty"
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International journal of economic research
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Exploring the rise of fandom in contemporary consumer culture
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep
;
Rajeswari, B.
;
Kumar, D. Prasanna
; …
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 383-394
Persistent link: https://www.econbiz.de/10011560913
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