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~isPartOf:"International journal of economics and business research"
~language:"eng"
~language:"hrv"
~person:"Pires, Guilherme D."
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Beziehungsmarketing
1
Brand image
1
Brand management
1
Consumer behaviour
1
Gastgewerbe
1
Hong Kong
1
Hongkong
1
Hospital
1
Hospitality industry
1
India
1
Indien
1
Internet marketing
1
Konsumentenverhalten
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Krankenhaus
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Markenführung
1
Markenimage
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Marketing management
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Marketingmanagement
1
Online-Marketing
1
RMO
1
Relationship marketing
1
SMM
1
Social Web
1
Social web
1
brand awareness
1
brand image
1
brand knowledge
1
brand management
1
cost orientation
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downturn
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hospitality
1
product involvement
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relationship marketing orientation
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social media marketing
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Pires, Guilherme D.
El Refae, Ghaleb A.
12
Warin, Thierry
11
Carter, Steve
5
Askari, Mahmoud Yousef
4
Belak, Vinko
4
Hsing, Yu
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Hussain Ali Bekhet
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Qasim, Amer
4
Ramamohan Rao, T. V. S.
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Stavroyiannis, Stavros
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Yu, Tyler T.
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Apergēs, Nikolaos
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Efstathiades, Andreas
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Farhan, Bayan Yousef
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Jooste, Leonie
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Kharbat, Faten F.
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Krivogorsky, Victoria
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Kumar, Ronald Ravinesh
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Machan, Tibor R.
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Mahmood, Haider
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Makris, Ilias A.
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Maswana, Jean-Claude
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Niankara, Ibrahim
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Peppas, Spero C.
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Peppas, Stephanie R.
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Provasi, Roberta
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Riva, Patrizia
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Salavrakos, Ioannis-Dionysios
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Yan, Ho-don
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Abdelbaki, Hisham H.
2
Abousamak, Ahmed
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Abu-Rashed, Jamal
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Al-Jundi, Salem A.
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Alnaji, Loay
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Bekhet, Hussain Ali
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Belarbi, Abdelhafid
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Belarbi, Abdelhafid K.
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International journal of economics and business research
Global business & economics review
2
2006 Business & Economics Society International Conference ; Vol. 1
1
International journal of economics and business research : IJEBR
1
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ECONIS (ZBW)
3
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Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
International journal of economics and business research
17
(
2019
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
Saved in:
2
The moderating effect of cost orientation on RMO adoption in the hospitality industry
Lee, Howard C. W.
;
Pires, Guilherme D.
;
Rosenberger, …
- In:
International journal of economics and business research
13
(
2017
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10011714353
Saved in:
3
Need for a linked-emic approach in domestic marketing
Stanton, John
;
Pires, Guilherme D.
- In:
International journal of economics and business research
1
(
2009
)
3
,
pp. 359-368
Persistent link: https://www.econbiz.de/10003955495
Saved in:
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