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~isPartOf:"International journal of economics and business research"
~language:"eng"
~person:"Pires, Guilherme D."
~subject:"relationship marketing orientation"
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relationship marketing orientation
Beziehungsmarketing
1
Brand image
1
Brand management
1
Consumer behaviour
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Gastgewerbe
1
Hong Kong
1
Hongkong
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Hospital
1
Hospitality industry
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India
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Indien
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Internet marketing
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Konsumentenverhalten
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Krankenhaus
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Markenführung
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Markenimage
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Marketing management
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Marketingmanagement
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Online-Marketing
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RMO
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Relationship marketing
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SMM
1
Social Web
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Social web
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brand awareness
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brand image
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brand knowledge
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brand management
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cost orientation
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downturn
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hospitality
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product involvement
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Pires, Guilherme D.
Lee, Howard C. W.
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Rosenberger, Philip J.
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International journal of economics and business research
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The moderating effect of cost orientation on RMO adoption in the hospitality industry
Lee, Howard C. W.
;
Pires, Guilherme D.
;
Rosenberger, …
- In:
International journal of economics and business research
13
(
2017
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10011714353
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