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~isPartOf:"International journal of electronic business"
~isPartOf:"Premier reference source"
~subject:"Direct marketing"
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Direct marketing
Mobile Business
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Innovation adoption
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International journal of electronic business
Premier reference source
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Direct store delivery : concepts, applications and instruments
1
E-commerce trends for organizational advancement : new applications and methods
1
Electronic commerce research and applications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of technology marketing : IJTMkt
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of retailing and consumer services
1
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
1
Trust and new technologies : marketing and management on the Internet and mobile media
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ECONIS (ZBW)
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Applying the Delta model to mobile marketing management in the US marketplace
Jutla, Dawn N.
;
Yu, Wei
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 216-231
Persistent link: https://www.econbiz.de/10003771635
Saved in:
2
SMS-marketing : a study of consumer saturation using an extended TAM approach
Gauzente, Claire
;
Ranchhod, Ashok
;
Gurau, Calin
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 282-297
Persistent link: https://www.econbiz.de/10003771644
Saved in:
3
Factors affecting Finnish consumers' intention to receive SMS marketing : a conceptual model and an empirical study
Karjaluoto, Heikki
;
Standing, Craig
;
Becker, Michael
; …
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 298-318
Persistent link: https://www.econbiz.de/10003771650
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