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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Soziales Netzwerk"
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Search: subject_exact:"Web 2.0"
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Beziehungsmarketing
Soziales Netzwerk
Social Web
122
Social web
122
Consumer behaviour
55
Konsumentenverhalten
55
Internet marketing
44
Online-Marketing
44
Viral marketing
28
Virales Marketing
28
Online retailing
24
Online-Handel
24
Relationship marketing
24
Brand management
19
Markenführung
19
social media
19
E-commerce
17
Electronic Commerce
17
Social network
14
Brand image
11
Markenimage
11
Website
10
Data Mining
9
Data mining
9
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9
Digitale Plattform
9
Social relations
8
Soziale Beziehungen
8
social networks
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user-generated content
8
Advertising effects
7
Customer integration
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Kundenintegration
7
Werbewirkung
7
Advertising
6
Werbung
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word of mouth
6
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36
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36
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English
36
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Bleier, Alexander
2
Brooks, Gillian
2
Gensler, Sonja
2
Janakiraman, Ramkumar
2
Palmatier, Robert W.
2
Rishika, Rishika
2
Stephen, Andrew T.
2
Ahearne, Michael
1
Al-Hasan, Abrar
1
Arnould, Eric J.
1
Ballings, Michel
1
Barrot, Christian
1
Benbunan-Fich, Raquel
1
Bezawada, Ram
1
Bhattacharyya, Siddhartha
1
Chabuk, Timur
1
Chen, Lei
1
Comprix, Joseph
1
Cummings, Krista Hill
1
Cuthbertson, Richard
1
Dai, Qizhi
1
Demmers, Joris
1
Dolen, Willemijn M. van
1
Edeling, Alexander
1
Egger, Marc
1
Fang, Eric
1
Fang, Jiaming
1
Ferraro, Rosellina
1
Fischbach, Kai
1
Gammoh, Bashar S.
1
Garnefeld, Ina
1
Gauri, Dinesh Kumar
1
Golmohammadi, Alireza
1
Grewal, Dhruv
1
Grewal, Lauren
1
Hamilton, Ryan
1
Harmeling, Colleen M.
1
Havakhor, Taha
1
Haws, Kelly L.
1
Hayati, Babak
1
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International journal of electronic commerce : IJEC
Journal of marketing
Journal of business research : JBR
141
Journal of retailing and consumer services
75
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
72
Technological forecasting & social change : an international journal
63
International journal of internet marketing and advertising : IJIMA
47
Industrial marketing management : the international journal for industrial and high-tech firms
39
The journal of product & brand management
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
International journal of business information systems : IJBIS
30
SpringerLink / Bücher
28
Journal of management information systems : JMIS
27
Business horizons
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Electronic commerce research
25
Journal of strategic marketing
25
Information systems research : ISR
24
Journal of internet commerce
23
Journal of marketing communications
23
The journal of brand management : an international journal
23
Cogent business & management
21
International journal of hospitality management
21
Management information systems : mis quarterly
20
Marketing intelligence & planning
20
Tourism management : research, policies, practice
20
International journal of electronic marketing and retailing : IJEMR
19
Journal of electronic commerce research : JECR
18
Journal of promotion management : innovations in planning and applied research
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of hospitality marketing & management
16
Journal of marketing management : MM
16
Journal of service management
16
Journal of the Academy of Marketing Science
16
The journal of services marketing
16
Asia Pacific journal of marketing and logistics
15
Electronic commerce research and applications
15
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ECONIS (ZBW)
36
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
5
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
6
Complaint publicization in social media
Golmohammadi, Alireza
;
Havakhor, Taha
;
Gauri, Dinesh Kumar
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
Saved in:
7
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
8
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
9
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
10
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
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