//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Consumer behaviour"
~subject:"Market research"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Produktmanagement"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Market research
Theorie
Product management
4
Produktmanagement
4
Marktforschung
2
Advertising
1
Brand
1
Conjoint analysis
1
Conjoint-Analyse
1
Convenience Food
1
Convenience food
1
Customer analysis
1
E-commerce
1
Einzelhandelspreis
1
Electronic Commerce
1
Handelsmarketing
1
Konsumentenverhalten
1
Kundenanalyse
1
Markenartikel
1
Marketing
1
Preismanagement
1
Pricing strategy
1
Retail marketing
1
Retail price
1
Target group
1
Theory
1
Werbung
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
German
2
English
1
Author
All
Baumgärtel, Otto A.
1
Kannan, P. K.
1
Scharf, Andreas
1
Schubert, Bernd
1
Volkmer, Hans-Peter
1
Published in...
All
International journal of electronic commerce : IJEC
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
SpringerLink / Bücher
11
Springer eBook Collection / Business and Economics
9
Europäische Hochschulschriften / 5
8
Gabler Edition Wissenschaft
7
Discussion paper / Centre for Economic Policy Research
6
Beiträge zum Produkt-Marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Harvard business review : HBR
4
International journal of production economics
4
Journal of economics & management strategy : JEMS
4
Journal of the Academy of Marketing Science
4
Lehrbuch
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Manufacturing & service operations management : M & SOM
4
NBER Working Paper
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
International journal of industrial organization
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research : JMR
3
Marketing : ZFP ; journal of research and management
3
NBER working paper series
3
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Working paper / National Bureau of Economic Research, Inc.
3
Zeszyty naukowe
3
Advances in international management
2
Betriebswirtschaftslehre für Technologie und Innovation
2
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
2
College of Business working papers
2
Customer retention in the automotive industry : quality, satisfaction and loyalty
2
Der Markt : international journal of marketing
2
Discussion paper
2
Faculty & research / Insead : working paper series
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Genuss-Standort Deutschland : Zukunftsstrategien für Lebensmittel
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
Harvard-Business-Manager : das Wissen der Besten
2
Integrationsmanagement für neue Produkte
2
International journal of production research
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Wie findet man die Positionierung, die funktioniert?
Baumgärtel, Otto A.
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
5
,
pp. 14-17
Persistent link: https://www.econbiz.de/10003770250
Saved in:
2
Special issue: Marketing in the e-channel
Kannan, P. K.
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001689478
Saved in:
3
Konzepttests mittels bildgestützter choice-based Conjointanalyse
Scharf, Andreas
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
1997
),
pp. 24-28
Persistent link: https://www.econbiz.de/10001336735
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->