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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Lee, Joon Sung"
~subject:"Consumer behaviour"
~subject:"online games"
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International journal of electronic commerce : IJEC
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
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