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~isPartOf:"International journal of electronic commerce : IJEC"
~person:"Hudetz, Kai"
~person:"Stern, Louis W."
~person:"Yan, Ruiliang"
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International journal of electronic commerce : IJEC
Journal of retailing and consumer services
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Ausgewählte Studien des ECC-Handel
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International journal of e-business research : an official publication of the Information Resources Management Association
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The strategic value of cooperative advertising in the dual-channel competition
Yan, Ruiliang
;
Pei, Zhi
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 118-143
Persistent link: https://www.econbiz.de/10011434017
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