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~isPartOf:"International journal of electronic commerce : IJEC"
~person:"Pelsmacker, Patrick de"
~subject:"Virales Marketing"
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International journal of electronic commerce : IJEC
International journal of advertising : the quarterly review of marketing communications
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Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
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