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~isPartOf:"International journal of electronic commerce : IJEC"
~person:"Pentina, Iryna"
~subject:"Beziehungsmarketing"
~subject:"Soziales Netzwerk"
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Drivers and outcomes of brand relationship quality in the context of online social networks
Pentina, Iryna
;
Gammoh, Bashar S.
;
Zhang, Lixuan
; …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
3
,
pp. 63-86
Persistent link: https://www.econbiz.de/10009745720
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