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~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Advertising planning"
~subject:"Prinzipal-Agent-Theorie"
~subject:"United States"
~type:"article"
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Advertising planning
Prinzipal-Agent-Theorie
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International journal of electronic commerce : IJEC
A master class in brand planning : the timeless works of Stephen King
13
Journal of advertising research
10
Journal of advertising : official publication of the American Academy of Advertising
5
The Routledge companion to advertising and promotional culture
5
European journal of marketing : EJM
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Journal of marketing communications
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American journal of agricultural economics
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International journal of advertising : the quarterly review of marketing communications
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Journal of current issues and research in advertising : JCIRA
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Academy of Management journal : AMJ
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Brand Planning : starke Strategien für Marken und Kampagnen
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International journal of marketing : IJM ; formerly Der Markt
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Journal of business ethics : JOBE
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Journal of economics & management strategy : JEMS
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Journal of historical research in marketing
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The Routledge companion to marketing and feminism
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The marketing review
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Trademarks, brands, and competitiveness
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Women in PR history
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Advertising in developing and emerging countries : the economic, political and social context
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Advertising, promotion, and new media
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American journal of business : applying research to practice ; AJB
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Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
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Chris Argyris : critical evaluations in business and management
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Corporate creativity : developing an innovative organization
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Economies et sociétés ; 47,3/4
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Gender in management : an international journal
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Global advertising practice in a borderless world
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Handbook of research on international advertising
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Industrial marketing management : the international journal for industrial and high-tech firms
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A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
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