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~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"social media"
~type:"article"
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social media
Internet marketing
40
Online-Marketing
40
Consumer behaviour
18
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18
Social web
18
Advertising effects
15
Werbewirkung
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Viral marketing
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Virales Marketing
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online advertising
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Chiu, Shih-Wen
1
Dai, Qizhi
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Jiang, Ling
1
Lappas, Theodoros
1
Li, Yung-Ming
1
Lin, Lienfa
1
Pelechrinis, Konstantinos
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Tang, Xuning
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Xia, Lan
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Yang, Christopher C.
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Zhang, Ke
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International journal of electronic commerce : IJEC
International journal of internet marketing and advertising : IJIMA
45
Journal of marketing communications
25
Journal of promotion management : innovations in planning and applied research
21
International journal of advertising : the review of marketing communications
18
Information systems research : ISR
17
Cogent business & management
16
International journal of business information systems : IJBIS
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of technology marketing : IJTMkt
15
Journal of internet commerce
14
International journal of electronic marketing and retailing : IJEMR
13
Journal of marketing management : MM
12
Journal of hospitality marketing & management
11
Health marketing quarterly
10
Journal of management information systems : JMIS
10
Journal of marketing
10
Journal of strategic marketing
9
Journal of travel and tourism marketing
9
International journal of market research
8
Journal of promotion management : JPM
8
Psychology & marketing
7
Administrative Sciences : open access journal
6
European Sport management quarterly : ESMQ
6
International journal of electronic business : IJEB
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of nonprofit & public sector marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of brand management : an international journal
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
International journal of electronic customer relationship management : IJECRM
5
Journal of marketing research : JMR
5
Journal of organizational computing and electronic commerce
5
Journal of vacation marketing : an international journal
5
Management information systems : mis quarterly
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Central European business review : CEBR
4
Entrepreneurial business and economics review : EBER
4
European research studies
4
International journal of business and globalisation : IJBG
4
International journal of business excellence : IJBEX
4
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ECONIS (ZBW)
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1
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
2
Enhancing targeted advertising with social context endorsement
Li, Yung-Ming
;
Lin, Lienfa
;
Chiu, Shih-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
Saved in:
3
Effects of companies' responses to consumer criticism in social media
Xia, Lan
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 73-99
Persistent link: https://www.econbiz.de/10009767393
Saved in:
4
Identifying implicit and explicit relationships through user activities in social media
Yang, Christopher C.
;
Tang, Xuning
;
Dai, Qizhi
;
Yang, …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
2
,
pp. 73-96
Persistent link: https://www.econbiz.de/10010247639
Saved in:
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