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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~person:"Hajiheydari, Nastaran"
~subject:"Beziehungsmarketing"
~subject:"Indien"
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Beziehungsmarketing
Indien
Konsumentenverhalten
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Online-Handel
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Risikoaversion
2
Brand image
1
Consumer behaviour
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Markenimage
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Hajiheydari, Nastaran
Keramati, Abbas
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International journal of electronic customer relationship management : IJECRM
International journal of e-business research : an official publication of the Information Resources Management Association
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How brand awareness affects online purchase intention : considering the role of perceived risk
Hashemi, Novin
;
Hajiheydari, Nastaran
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 274-291
Persistent link: https://www.econbiz.de/10009783497
Saved in:
2
How brand awareness affects online purchase intention : considering the role of perceived risk
Hashemi, Novin
;
Hajiheydari, Nastaran
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 274-291
Persistent link: https://www.econbiz.de/10010184744
Saved in:
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