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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
~subject:"Lieferkette"
~subject:"Schweiz"
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Consumer behaviour
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Advertising effects
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International journal of electronic customer relationship management : IJECRM
Expert journal of marketing
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International journal of internet marketing and advertising : IJIMA
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International journal of electronic marketing and retailing : IJEMR
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International journal of technology marketing : IJTMkt
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Measuring the comparative efficacy
of
an attractive celebrity influencer vis-à-vis an
expert
influencer : a fashion industry perspective
Trivedi, Jay P.
- In:
International journal of electronic customer …
11
(
2017/2018
)
3
,
pp. 256-271
Persistent link: https://www.econbiz.de/10011966940
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