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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of electronic commerce research : JECR"
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Search: subject:"Social web"
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Social Web
126
Social web
126
Consumer behaviour
77
Konsumentenverhalten
77
Internet marketing
61
Online-Marketing
61
Viral marketing
35
Virales Marketing
35
Online retailing
34
Online-Handel
34
E-commerce
29
Electronic Commerce
29
Beziehungsmarketing
28
Relationship marketing
28
Brand management
19
Markenführung
19
social media
19
Social media
13
Confidence
12
Social network
12
Soziales Netzwerk
12
Vertrauen
12
Brand image
11
Markenimage
11
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9
USA
9
Werbewirkung
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Internet
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Kundenzufriedenheit
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Soziale Beziehungen
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Einzelhandel
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Kundenintegration
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Retail trade
7
United States
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Web 2.0 technologies
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127
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Luo, Xin
4
Wirtz, Bernd W.
3
Al-Adwan, Ahmad Samed
2
Dens, Nathalie
2
Donthu, Naveen
2
Guillory, Monica D.
2
Göttel, Vincent
2
Hazari, Sunil
2
He, Wei
2
Heiens, Richard A.
2
Lohtia, Ritu
2
Narayanaswamy, Ravi
2
Pelsmacker, Patrick de
2
Roblek, Vasja
2
Sethna, Beheruz N.
2
Shin, Namchul
2
Wang, Yonggui
2
Wei, Yujie
2
Ye, Qiang
2
Abou-Elgheit, Emad
1
Aghanli, Niloofar
1
Ahamed, A. F. M. Jalal
1
Ahmed, Aun
1
Akoijam, Sunildro L. S.
1
Al Mamun, Md.
1
Al-Essa, Maha
1
Alhakimi, Wail
1
Alhorani, Alaa
1
Ali, Omar
1
Alwadhan, Ramzi
1
Amritesh
1
An, Jing
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Aruan, Daniel Tumpal Hamonangan
1
Atkins, Kelly Green
1
Bai, Lijuan
1
Barbosa, Belem
1
Belanche, Daniel
1
Ben Yahia, Imene
1
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International journal of electronic marketing and retailing : IJEMR
Journal of electronic commerce research : JECR
Journal of business research : JBR
439
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
196
International journal of internet marketing and advertising : IJIMA
146
Information systems research : ISR
144
Journal of management information systems : JMIS
118
Tourism management : research, policies, practice
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Industrial marketing management : the international journal for industrial and high-tech firms
93
Springer eBook Collection
92
Business horizons
90
Psychology & marketing
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Electronic commerce research
79
Management information systems : mis quarterly
79
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of travel and tourism marketing
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of promotion management : innovations in planning and applied research
70
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of information & knowledge management : JIKM
64
The journal of brand management : an international journal
64
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
57
Journal of marketing
57
Journal of organizational computing and electronic commerce
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
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ECONIS (ZBW)
127
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1
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
3
Understanding consumer adoption and actual usage of digital payment instruments : comparison between Generation Y and Generation Z
Fadhilah, Irfan
;
Aruan, Daniel Tumpal Hamonangan
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10014309995
Saved in:
4
Factors influencing consumer intention to use social commerce
Shoheib, Zaki
;
Shanab, Emad A. Abu
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 61-86
Persistent link: https://www.econbiz.de/10014309998
Saved in:
5
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
6
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
7
To buy or not to buy : factors influencing online purchase intention across clothing and apparel, consumer electronics and personal care products
Akoijam, Sunildro L. S.
;
Mazumder, Sultana B. A.
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 294-312
Persistent link: https://www.econbiz.de/10014310042
Saved in:
8
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
9
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
10
NLP technologies for analysing user generated Twitter data to identify the reputation of universities in the Valencian Community, Spain
Milán, Paula Núñez
;
Sanz, Manuel Palomar
;
Vázquez, …
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 242-258
Persistent link: https://www.econbiz.de/10013255658
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