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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing management : MM"
~person:"Golf-Papez, Maja"
~person:"Polonsky, Michael J."
~subject:"advertising"
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International journal of electronic marketing and retailing : IJEMR
Journal of marketing management : MM
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Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
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